Stories & Guides

Oct 23, 2026

JAMSORA Black Friday Gemstone Sale 2026: Discover Natural Gemstones at Special Prices

This Black Friday, discover the beauty of natural sapphires, rubies, emeralds, and more with special...

Oct 16, 2026

JAMSORA Season Sale: Discover Beautiful Natural Gemstones at Better Prices

How natural gemstone prices work, what the Jamsora Season Sale saves you, and how to judge whether a...

Oct 6, 2026

Why Buy Precious IGI-Certified Gemstones?

Buying a precious gemstone is different from buying an ordinary product. A natural ruby, sapphire, e...

Sep 25, 2026

Gemstone Shape Guide: Which Cut Is Right for You?

Round, oval, cushion, emerald cut and more. How each gemstone shape looks, how it wears day to day, ...

Sep 17, 2026

Everything You Need to Know About Alexandrite Stone

Alexandrite is prized for one rare trick: it changes colour with the light, green in daylight and re...

Sep 10, 2026

Is Sapphire Good for Engagement Rings?

Why a Natural Sapphire Can Be a Beautiful and Meaningful Alternative to Diamond

Aug 31, 2026

Are Natural Gemstones a Good Investment?

Some natural gemstones hold their value remarkably well and others do not. A look at how rarity, col...

Aug 23, 2026

Oval vs Cushion vs Emerald Cut: Which Gemstone Cut Is Best for You?

When buying a natural loose gemstone, one of the first decisions you'll encounter is the cut.

Aug 12, 2026

Top 10 Gemstone Gifts for Labor Day Weekend 2026

Ten meaningful natural gemstone gift ideas for Labor Day Weekend 2026 (Sept 7) — blue sapphire, ruby...